lifestyle
From ‘Ranczo’ to the Golden Paragon – why it takes years to build a brand
Recently, ‘Minutka’ tea was honoured with the ‘Golden Receipt – Polish Merchants’ Award’. I particularly value this award, as it reflects consumers’ everyday choices. Merchants know best which products customers regularly return to and which brands have maintained their position over many years.
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lifestyle
The concept of the ‘average consumer’ no longer exists
Over the years, we have become accustomed to thinking about the market in terms of groups and segments. We talked about young consumers, families with children, the elderly and residents of large cities. We created customer profiles, analysed their purchasing decisions and tried to predict their needs a year or two ahead.
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lifestyle
Do we really just buy a product?
I have been observing how the coffee market has changed over the years. Technologies, methods of communicating with customers, sales channels and even the speed at which new trends emerge are all evolving. However, the biggest change does not concern products or producers. It concerns consumers.
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lifestyle
16 January 2026
Fashionable matcha – more than a green powder
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