lifestyle
Matcha and green tea – why the younger generation is returning to tea
Until recently, coffee was the first choice for many people to start the day. Today, green tea and matcha are increasingly emerging as alternatives. Recently, this phenomenon has even earned a name of its own – ‘teamaxxing’. It describes a trend in which the younger generation, in particular, consciously choose tea over coffee.
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lifestyle
Matcha – green tea in its most concentrated form
In recent years, matcha has gained immense popularity around the world. It can be found in cafés, restaurants and people’s homes alike. However, before it became a trendy ingredient in lattes and desserts, it had been an important part of Japanese tea culture for centuries, and a symbol of mindfulness and simplicity.
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lifestyle
Green tea – a delicate brew that reveals more with every sip
Green tea has held a special place in tea culture for centuries. In China and Japan, it was regarded not merely as a drink, but as part of a daily ritual – a moment to pause during the day. Today, it is also gaining popularity in Europe, where people increasingly opt for it not only for its taste but for the very experience of calmly brewing and savouring it.
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lifestyle
06 April 2026
Matcha and green tea – why the younger generation is returning to tea
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